I’m a huge supporter of socializing information and ideas. Hell, I just like to talk… it’s a wonderful trait I acquired from my chatty mother.
Talking and sharing stuff is such a great way for us planners to step away from our desks, get out of our minds for a bit and see things from a fresh perspective. Sharing helps us grow. What’s the use in spending 3 full days researching the ‘grocery shopping habits of moms’ if that information isn’t then collected and discussed? It is our job to put together the stories, using information. Drowning ourselves in numbers, driving ourselves insane and nit-picking over data isn’t the only way to create good stories (nor it is a very good way, anyhow). A single data point can easily be brought to life with real-life examples, examples that exist outside our own personal experiences. Those examples may never surface if we don’t share…
So, don’t keep your mouth shut. Get talking, get sharing and get better! Planners… plan!

